It’s no surprise that one of the questions that frequently comes from people attending one of whiskey-distiller Stranahan’s Airstream trailer events is if their fans can take the trailer on a road trip or go camping. After all, the 2004 Safari is a dandy, and brightly badged with Stranahan’s product, as well as a fetching lass riding astride a whiskey barrel. Sadly for those thirsty fans, only Stranahan people get to take that 22-footer out for a cruise, but those high-proof spirits are more easily available.
Stranahan’s has been distilling whiskey in Colorado’s high country for a while, but the Airstream is one of their newer spirits. Besides the exterior promotional wrap, the Safari’s entire interior was redone, with hardwood floors, custom lighting, flat-screen TV and seating for 20 people. The trailer tours have been mostly around Denver, the distillery’s location, and in other areas in Colorado. “We are Colorado’s whiskey, and there’s truly nothing more Colorado than getting outdoors and enjoying this beautiful state we live in, in a beautiful Airstream,” says Erin O’Neill, Stranahan’s marketing manager.
One of the regular events hosted in the trailer is a live radio broadcast in partnership with Denver’s 850 KOA station. The broadcast is sports-themed, so football dominates at present. People call in and tweet to the broadcast, which also includes a segment on Stranahan happenings. “Stranafans” can attend the broadcasts, which often find the trailer parked near a friendly tavern where some of that high-mountain, high-proof heaven can be sampled.
The trailer tours have brought them closer to the Colorado Airstream community. “My favorite part is the Airstream community and the folks we’ve met in this community. For example, we now have a local pie vendor—The Long I Pie—that we work with, and her business is based out of Stella, her Airstream,” says O’Neill. Those pies undoubtedly have the hand-made touch, one of the unifying parallels between the “grain to bottle” handcrafted process at Stranahan’s and the quality hands-on build of an Airstream trailer.
From sourcing their barley to hand-labeling their bottles, Stranahan’s gets up close and personal with their product, something all Airstreamers know well.
The Stranahan Safari is going to be on the road again throughout 2016. If you see it going by, raise your glass. And if you happen to be in the Denver area and want to check out the Whiskey Safari, take a look at Stranahan’s event page.
— By Tom Bentley